Nonprofit professionals often ask me how they can make their websites inclusive and accessible — this is terrific! What a worthwhile goal. Here are 4 ways to do this:
Ensure content is being created by individuals with various perspectives. If you don’t have diversity in your staff, would you be willing to include some interviews? Or could you hire out for some website writing and/or editing?
Use a variety of people (race, abilities, etc.) when doing usability testing on your website. (If you don’t do any testing already, get on that soon, it’s not hard. You can learn it in my Nonprofit Website Design Essentials course.)
Start with basic accessibility moves such as captioning all videos and adding alt text to all images on your website and social media. Once that’s a regular part of your process, you can make further accessibility improvements.
Make your text more user-friendly! It’s really easy to do. You can watch the 2-minute video here to learn how to make text easier by adjusting reading levels. You can reach more people this way.
There are many more things you can do to improve your website and make it better for a wider range of people. For example, understanding user experience (UX) principles will always lead you in the right direction.
Want to keep learning? Check out Birdcall’s practical courses on online writing and website design.